When my husband and I were given an incredible opportunity, it almost seemed too good to be true. The owner of the local gas station and convenient mart wanted to retire, and he asked to talk with us about it. We know each other from different community events, but we weren’t buddies or anything. He said he saw something in us though, and he asked if we would like to purchase his business. He told us that he could refer a company that could do a gas station appraisal, which would help with the financing from the local bank.
He gave us a lot to think about, but he made it impossible to decline when he quoted us a price that was substantially lower than what we had expected. Continue reading
I have just got a little place in Justin, TX, although to tell the truth I did not know it was not Fort Worth at first. That was a good thing though, because the city of Ft Worth would be charging me property tax if I was in the city limits. I am not quite in Justin either, but they would come tax me if not for the hill I live at the bottom ( they do not want to pay to pump sewage up the hill). I did luck out and Justin fiber optics internet and TV are available. Apparently it just got to this neighborhood. I was moving in and I saw the truck for the installer at the house down the street. Continue reading
In this digital era, any brand or business looking to grow must consider an online presence. Even those who rebelled against it few years ago realized its importance nowadays. Well, better late than never. However, developing a website and owning a Facebook page isnt enough. Successful brands create online marketing strategies to attract new audiences and convert them into loyal customers. But how do they do it? Here are 7 common elements for building a successful online brand:
Understanding the audience & delivering their needs: Most brands and businesses aim to target a specific audience instead of diving in a broad market. Therefore, the first step to take is; identifying and understanding your target market. Once the full analysis of the demographics, interests, and needs of your target audience is done, then youll be able to better serve them. Ignoring this step puts the business on a wrong path that leads to failure.
Creating a unique brand identity: The most successful brands can be recognized from their logos, slogan, colors, tone of voice, mood and other elements. Recognition helps a brand gain the consumers trust as they will already be familiar with it. Refer to a digital agency to conceive an online brand identity that makes you recognizable amongst your competitors and gets you closer to consumers. Take the example of Dove. Every once in a while, the brand releases real social media campaigns promoting beauty and self-confidence. Dove became known as an advocate for boosting womens self-confidence in their beauty.
Branding yourself is a concept that represents everything about your business or company. It sets your business and products apart from the competition. Only the businesses who communicate the real value of their product in today’s world of high expectations will accomplish everything they want. So, what makes you and your product different?
The main goal of branding yourself is to own a product category. By branding yourself, you are identifying and defining everything from packaging to public relations. Your brand should epitomize the personality of your company.
Since it will have a huge impact on your bottom line, it is very important that you create a solid brand for yourself and your company. When your targeted customer becomes loyal to your brand, price will become less of an issue for your company.
For a consultant, solo professional, or other type of entrepreneur, YOU are the brand. Marketing your business is about marketing YOU as the best choice for your customers’ needs.
Starting today, make sure that you are positioning yourself as the brandthe expert. Begin to make a list. What makes you different from your competition? What traits make you stand out? What do people remember most about you?
By branding YOU, you build the power of influence. Your prospects begin to perceive you as the best resource in your field. Create a tagline for you that describes your benefits – are you a straight shooter…compassionate…a big thinker…a problem solver? What things about you make you absolutely different and valuable from someone else in your industry?
According to “Fortune Magazine,” the third most admired company in world is Berkshire Hathaway. When we think of Berkshire Hathaway we think of its head one of the wealthiest man in the world Warren Buffett. What business principles we learn from Warren Buffett? What is his magic?
Warren is one of the best investors in the world. His approach is simple. He does not buy stocks as much as he buys businesses. He focuses on a companys value, its stock price and its risks. He looks for companies with strong brands, simple business models, a good return on equity with a lot of debt.
The first step to implementing an effective branding strategy involves gathering feedback from a wide cross section of people from within your organization and even those outside your company. Until you know what people already think of your company and its image, its very difficult to position your organization for advancement.
Creating a brand means proactively creating a mental distinction for the public. In short, what comes to peoples minds when they see or hear the name of your company? A brand isnt a mission statement, or a logo, or a marketing campaign, or a slogan, or a press release. However, Kings Cross Media, a top web design london company uses all of these things and combine them to create an overall perception that is part of your brand image. In essence, a brand is the sum of all associations, feelings, attitudes and perceptions that people have relative to both the tangible and intangible characteristics of a company, product or service.
But how do you start developing this brand? You start by conducting small focus group meetings to gather opinions. The goal of these meetings is to start identifying your organizations strengths, weaknesses, opportunities and threads. You also want to determine where your company stands in relation to your competition and you want to get to the heart of what peoples thoughts, attitudes, beliefs and opinions are toward your company.