When my husband and I were given an incredible opportunity, it almost seemed too good to be true. The owner of the local gas station and convenient mart wanted to retire, and he asked to talk with us about it. We know each other from different community events, but we weren’t buddies or anything. He said he saw something in us though, and he asked if we would like to purchase his business. He told us that he could refer a company that could do a gas station appraisal, which would help with the financing from the local bank.
He gave us a lot to think about, but he made it impossible to decline when he quoted us a price that was substantially lower than what we had expected. Continue reading
I have just got a little place in Justin, TX, although to tell the truth I did not know it was not Fort Worth at first. That was a good thing though, because the city of Ft Worth would be charging me property tax if I was in the city limits. I am not quite in Justin either, but they would come tax me if not for the hill I live at the bottom ( they do not want to pay to pump sewage up the hill). I did luck out and Justin fiber optics internet and TV are available. Apparently it just got to this neighborhood. I was moving in and I saw the truck for the installer at the house down the street. Continue reading
Employee engagement is one of those hot topic leadership areas. The evidence is overwhelming that when employees are highly engaged at work profits and performance dramatically increase. When employers genuinely care about their employees, and their employees genuinely care about furthering the goals of the organization, work is more enjoyable and workers are more productive.
The fact that leaders should make employee engagement a top priority is self-evident. The business case doesn’t need to be endlessly re-argued. It is very simple to understand. Employee engagement good, disengagement bad. The business case has been decidedly won. We get it.
Yet despite being convinced of its importance, many leaders (and the organizations they serve) are still challenged with how to “do” employee engagement.
Advertising influences every walk of life. Advertising offers different tactics and pigeonholes for different brands to interact with its target groups. Different brands cater to the need or requirement of different target groups so, it depends upon the feature(s) of a brand whether the advertising campaign has to target a 4 years old child or a 70 years old adult.
In terms of youth advertising, there is no dearth of resource or manpower to launch various youth oriented ad campaigns about different brands. The Youngistan concept of Pepsi commercials creates such a loud buzz amongst the youngsters in particular. The brand generates a youthful message to its audience through its commercials. The endorsement of Ranbir Kapoor (one of the actors in bollywood) again recreates the magic of the youthful approach the brand creates amongst the audiences. Another commercial which is worth mentioning is the ad for Airtel broadband. The ad loudly conveys the message we cant wait which is found exciting and inspiring in nature by most of todays youth. The reason is simple; todays youths are not only impatient about certain things in their day to day lives. They are also thrilled about any exuberant and striking innovations which they come across every single day.
For years, advertising has been continuously influencing the buying habit of fair sex in the nation. From the Surf commercial of the 80s to the Nakshatra ads at present, commercials have always been appealing every single woman in India. Whether it is about deciding a jewellery collection or purchasing a new household item, Indian commercials have truly appealed to women buyers for all these years. It is not surprising to find out that most of the brands endorse women celebrities or brand models to represent their brands. Whats more! Most women brands herald the launch of men brands in the market place. For example, Fair and Handsome, the whitening cream for men sought its inspiration from Fair and lovely and they launched the product with the concept Mardon ka fairness cream which honestly admits guys do wish to posses fairer complexion.
Almost gone are the days of an employee, in any industry, wearing any old thing they like when working. Regardless of the industry you will notice that now there is much more of a trend towards branded workwear than there was in the past. With business owners focusing more on the overall display of their business to the world rather than concentrating purely on what they offer to their customers. With this change comes a greater appreciation by customers for professionals in any area to be well groomed.
As more and more companies improve their business branding and awareness they are taking advantage of advertising tools. One of the ways that this is being achieved is with the use of branded work wear and uniforms for staff. The embroidering of business shirts, jackets, overalls, caps and the like to brings together the overall business package.
If you put together two groups of construction workers, as an example, one group is wearing tidy clothing, matching or not matching coloured shirts but without any branding included. The other group is also wearing tidy clothing, not necessarily matching coloured shirts but all of the staff members have the company logo on their shirts. Which of the two groups do you think comes across as the more professional without having seen any of the work either group has completed? Most people would answer that the second group appears the more professional.
The success-metre of a brand is measured according to the advertising efforts which are used for the promotion campaign of the product. In the absence of advertising, it is hard for brands to get noticed by its customers. Linking customers and brands, advertising acts as the string which keeps alive the spirit of brand marketing.
As a brand owner, there are many things you can talk about your brand. Brand literature is provided by every brand owner to define the features and benefits of his brand. However, it is not possible to explain all the benefits and features of the brand in a single advertising activity. Advertisers select the top features and benefits of the brand and present them to the TG as the advertising message. This message is different from the general brand literature (in its style and presentation). Also known as an ad copy, advertisers particularly hire experts such as copywriters to frame this particular brand message for the promotion campaign. Another important aspect of an advertising campaign is the graphical image used for the advertisement. Some advertisers opine that the right image has the capacity to deliver the brand message to the TG. On a general note, image and copy both are important to design a brand message.
Next to copy and graphical image, the medium of advertising also plays an important role in any promotion campaign. A good brand message which is launched through a poor medium is synonymous to a good recipe badly cooked by a bad chef. Media selection should be wisely done so that the ad message reaches the TG with a huge impact.
In this digital era, any brand or business looking to grow must consider an online presence. Even those who rebelled against it few years ago realized its importance nowadays. Well, better late than never. However, developing a website and owning a Facebook page isnt enough. Successful brands create online marketing strategies to attract new audiences and convert them into loyal customers. But how do they do it? Here are 7 common elements for building a successful online brand:
Understanding the audience & delivering their needs: Most brands and businesses aim to target a specific audience instead of diving in a broad market. Therefore, the first step to take is; identifying and understanding your target market. Once the full analysis of the demographics, interests, and needs of your target audience is done, then youll be able to better serve them. Ignoring this step puts the business on a wrong path that leads to failure.
Creating a unique brand identity: The most successful brands can be recognized from their logos, slogan, colors, tone of voice, mood and other elements. Recognition helps a brand gain the consumers trust as they will already be familiar with it. Refer to a digital agency to conceive an online brand identity that makes you recognizable amongst your competitors and gets you closer to consumers. Take the example of Dove. Every once in a while, the brand releases real social media campaigns promoting beauty and self-confidence. Dove became known as an advocate for boosting womens self-confidence in their beauty.