The Appraisal Got Us the Loan


When my husband and I were given an incredible opportunity, it almost seemed too good to be true. The owner of the local gas station and convenient mart wanted to retire, and he asked to talk with us about it. We know each other from different community events, but we weren’t buddies or anything. He said he saw something in us though, and he asked if we would like to purchase his business. He told us that he could refer a company that could do a gas station appraisal, which would help with the financing from the local bank.

He gave us a lot to think about, but he made it impossible to decline when he quoted us a price that was substantially lower than what we had expected. Continue reading

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Just Moved to Justin TX


I have just got a little place in Justin, TX, although to tell the truth I did not know it was not Fort Worth at first. That was a good thing though, because the city of Ft Worth would be charging me property tax if I was in the city limits. I am not quite in Justin either, but they would come tax me if not for the hill I live at the bottom ( they do not want to pay to pump sewage up the hill). I did luck out and Justin fiber optics internet and TV are available. Apparently it just got to this neighborhood. I was moving in and I saw the truck for the installer at the house down the street. Continue reading

Improve Your Business Image with Branded Workwear

Almost gone are the days of an employee, in any industry, wearing any old thing they like when working. Regardless of the industry you will notice that now there is much more of a trend towards branded workwear than there was in the past. With business owners focusing more on the overall display of their business to the world rather than concentrating purely on what they offer to their customers. With this change comes a greater appreciation by customers for professionals in any area to be well groomed.

As more and more companies improve their business branding and awareness they are taking advantage of advertising tools. One of the ways that this is being achieved is with the use of branded work wear and uniforms for staff. The embroidering of business shirts, jackets, overalls, caps and the like to brings together the overall business package.

If you put together two groups of construction workers, as an example, one group is wearing tidy clothing, matching or not matching coloured shirts but without any branding included. The other group is also wearing tidy clothing, not necessarily matching coloured shirts but all of the staff members have the company logo on their shirts. Which of the two groups do you think comes across as the more professional without having seen any of the work either group has completed? Most people would answer that the second group appears the more professional.

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How Advertising acts as the string between brands and customers

The success-metre of a brand is measured according to the advertising efforts which are used for the promotion campaign of the product. In the absence of advertising, it is hard for brands to get noticed by its customers. Linking customers and brands, advertising acts as the string which keeps alive the spirit of brand marketing.

As a brand owner, there are many things you can talk about your brand. Brand literature is provided by every brand owner to define the features and benefits of his brand. However, it is not possible to explain all the benefits and features of the brand in a single advertising activity. Advertisers select the top features and benefits of the brand and present them to the TG as the advertising message. This message is different from the general brand literature (in its style and presentation). Also known as an ad copy, advertisers particularly hire experts such as copywriters to frame this particular brand message for the promotion campaign. Another important aspect of an advertising campaign is the graphical image used for the advertisement. Some advertisers opine that the right image has the capacity to deliver the brand message to the TG. On a general note, image and copy both are important to design a brand message.

Next to copy and graphical image, the medium of advertising also plays an important role in any promotion campaign. A good brand message which is launched through a poor medium is synonymous to a good recipe badly cooked by a bad chef. Media selection should be wisely done so that the ad message reaches the TG with a huge impact.

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Elements for Building a Successful Online Brand

In this digital era, any brand or business looking to grow must consider an online presence. Even those who rebelled against it few years ago realized its importance nowadays. Well, better late than never. However, developing a website and owning a Facebook page isnt enough. Successful brands create online marketing strategies to attract new audiences and convert them into loyal customers. But how do they do it? Here are 7 common elements for building a successful online brand:

Understanding the audience & delivering their needs: Most brands and businesses aim to target a specific audience instead of diving in a broad market. Therefore, the first step to take is; identifying and understanding your target market. Once the full analysis of the demographics, interests, and needs of your target audience is done, then youll be able to better serve them. Ignoring this step puts the business on a wrong path that leads to failure.

Creating a unique brand identity: The most successful brands can be recognized from their logos, slogan, colors, tone of voice, mood and other elements. Recognition helps a brand gain the consumers trust as they will already be familiar with it. Refer to a digital agency to conceive an online brand identity that makes you recognizable amongst your competitors and gets you closer to consumers. Take the example of Dove. Every once in a while, the brand releases real social media campaigns promoting beauty and self-confidence. Dove became known as an advocate for boosting womens self-confidence in their beauty.

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Branding Yourself

Branding 05fBranding yourself is a concept that represents everything about your business or company. It sets your business and products apart from the competition. Only the businesses who communicate the real value of their product in today’s world of high expectations will accomplish everything they want. So, what makes you and your product different?

The main goal of branding yourself is to own a product category. By branding yourself, you are identifying and defining everything from packaging to public relations. Your brand should epitomize the personality of your company.

Since it will have a huge impact on your bottom line, it is very important that you create a solid brand for yourself and your company. When your targeted customer becomes loyal to your brand, price will become less of an issue for your company.

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Marketing Becomes Easier When the Brand is YOU

For a consultant, solo professional, or other type of entrepreneur, YOU are the brand. Marketing your business is about marketing YOU as the best choice for your customers’ needs.

Starting today, make sure that you are positioning yourself as the brandthe expert. Begin to make a list. What makes you different from your competition? What traits make you stand out? What do people remember most about you?

By branding YOU, you build the power of influence. Your prospects begin to perceive you as the best resource in your field. Create a tagline for you that describes your benefits – are you a straight shooter…compassionate…a big thinker…a problem solver? What things about you make you absolutely different and valuable from someone else in your industry?

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