When shopping for promotional products for commercial and residential prospects, marketers tire of page after page of pens, key chains, and stress balls. A competitive marketplace requires a business to set itself apart from the competition and promotional efforts should follow this approach. When looking for custom promotional products, marketers should consider their industries and think creatively. The result will be promos that distinguish the business and lead to increased sales.
Custom Promotional Products That Promote a Lifestyle
Creating a persona of the target audience can help a business determine which type of lifestyle it promotes. Identifying the traits, habits, and hobbies of these individuals brings certain products to mind. For example, companies that cater to executives should consider promos such as golf shoe and accessory bags, trunk organizers to keep items neat inside high-priced vehicles, and computer accessories designed for busy corporate leaders.