Today’s shoppers are clever and know what they want, and sales persons are obliged to make certain that customers’ queries are not left unanswered. However, in many instances, it is impossible to attend to every customer personally. In addition, a company needs to impart all the details of their service or product to the customer that would be supportive to making a sale. It can become frustrating for a salesperson if a potential customer canceled a sale due to a lack of adequate information about what the company is offering. For the best exposure of a product or service, brochures are made available to visitors. Brochures are usually easy to flip through and are placed on brochure holders for easy access.
SELECTING BROCHURE HOLDERS
Brochures are designed to have impact and catch the customer’s eye. Brochure holders are designed to complement it to make it easy for a visitor to “snatch” the information offered to satisfy their curiosity. For example, opaque one made from wood or paper, are not the best choice. They hide too much information that may otherwise be useful in attracting and keeping a loyal customer. Why go through the trouble of printing a well-designed and then hide most of it? The idea of having it becomes ineffectual if the brochure holders are non-transparent.