Why should I care about branding?
People often think of a brand as just a logo but it’s so much more than this. Branding relates to everything you do and say as a company. Your brand tells the story of who you are. But most importantly, your brand reflects how a person feels about you. This feeling is made up of thousands of interactions which all get stored away in a person’s mind.
Each of us has subconscious ‘dossiers’ stored in our brains on thousands of companies. Every time they see your logo, website, signage, brochure etc, this gets put into their ‘folder’ on you. But also every time they speak to you on the phone, meet with you, receive an email, use your product or service, this also gets added to this subconscious dossier on your brand.
So when thinking about your brand, don’t just think of the visual representation of it, you need to think about how your whole company presents itself to the outside world. From how you answer the phone, to how your website is designed, this all adds up to how a person feels about you, ie., your brand.