These days there are many means of promoting a business, product or event. One can take out an ad in the papers, run a spot on TV or radio, or post teasers on the many social networking sites on the Internet. There is another, popular promotion method, and that is by handing out promotional products like caps, office supplies, clothing or small gadgets to existing or potential customers.
Giving branded freebies is a good way of making a name known, but it will most benefit your business or cause if careful thought is given to the type of promotional items you hand out. Before investing your marketing budget in a large number of Aussie-made stubby holders, consider a few things.
Who is your target audience? Just about anyone will accept a product when it’s given for free, but whether they keep and use that item is another matter. Some objects like t-shirts and mugs appeal to a wide demographic, but If you’re trying to reach, say, women with children, then printed tote bags will probably go over better than beer holders.
Handing out promotional items can be an excellent way of making your business successful. And of course, when one says a successful business – it means gaining more sales and greater profitability.
It is worthy to note however, that there are several aspects that should be taken care of – most especially when dealing with promotional products. One such detail is the type of products that you are handing out.
There are some products that are best handed out during particular seasons, while there are those which can actually be offered the whole year through. And as an entrepreneur, it would be best if you are able to distinguish which is which – and use them for your own campaigns accordingly.
To help you out, let’s discuss some promotional items that can help increase your sales – regardless if it’s summer, winter or fall:
- T-Shirts – this option can be quite useful, considering that shirts are wearable regardless if its summer or winter. Recipients can use it at home or when going out, making it an excellent option for your business. Another aspect of this item that’s worth giving a second look at is the fact that it has quite a spacious area where you can place your business name, logo, motto or emblem on (meaning: more people will see your name). Of course, it wouldn’t hurt to exercise a bit of fashion sense, just so that you can be sure that your recipient will actually wear the shirt.
- Custom USBs – in this digital age, electronic gadgets can be quite usable. As it is, handing out portable storage devices can be quite a good option, as it’s not only relevant but it’s quite handy as well. Accordingly, those who’ll receive it will most likely appreciate the effort – which in turn, can result to a boost in sales.
- Pens – this item may seem simple and unimportant – but people do actually like receiving pens. To get the best results however, it would be best if you handed out high-quality and branded pens – just to ensure that your recipients can use it for a longer time.
- Lanyards – this is another simple item that can actually reap benefits for your business. You can choose between sublimated lanyards (with or without key rings) or those with raised ink accordingly. Again, the key here is usability and marketability. The more usable and interesting your handouts are – the better it is.
- Chocolates – who doesn’t like chocolates, right? Place some tasty chocolates on properly designed jars – and you’re good to go. For marketing purposes, it would be advisable to put an interesting and witty message on the jar (from your company) – just to add a bit of personal touch.
- Coasters – this option is good for all seasons, considering that everyone loves to have their coffee or drinks. Just make sure to strategically place your marketing message clearly, so that they’ll remember you every time they take a sip. You can choose between leatherette coasters, silicone coasters, ceramic coasters, bamboo and cork coasters and other alternatives.
- First Aid Kit – with this product, you are telling people that you actually care for their welfare. This product comes in handy regardless of the season – and can be quite impressive. Marketing-wise, don’t forget to put your name on the kit, just to remind recipients where they got it from.
- Scented Candles – people love to relax. With that in mind, you can offer people some scented candles, so that they’ll remember your business while resting at the bath tub. After all, the purpose of promotional products is name recall and brand recognition.
- Sun Shades – the beauty of this product is that it actually allows other people to see your business name, company or marketing message – even while a car is just parking in the corner. With this option, it would be best to create a witty and interesting message, so that you’ll catch the attention of the people passing by.
- Bumper Stickers – people have this tendency to look at bumper stickers while driving. Take advantage of that by handing out bumper stickers with an interesting message on it. Of course, make sure to include your company name on it as well.
We’re an IT support outfit but you can feel free to insert your line of business here because at the end of the day every company that wants to generate repeatable sales has to deal with customer service. Yes (long pause) – business sure would be so much easier if it wasn’t for the bloody customers, wouldn’t it?
For some companies, crazy good customer service defines who they are. Everything they do is measured against the “Prime Directive” of knock your socks off service. It is their core competency, their unique differentiator if you will. And it’s a great definer – no one ever failed providing exemplary service. You might go extinct providing the best Edsel repair service on the planet but at least it isn’t because of how you’re treating your customers.
For other companies, barely adequate service was never intended to be part of the deal anyway, but in many cases, at least you know that going in. They may have a core competency but it certainly isn’t blow you away service. And still others crow on about how much they care when everybody knows its shameless lip service. Surprise, surprise, you’re the worst company in Canada.