How to Grow Your Brand With Experiments

As humans most of us are creatures of habit to some extent, and when it comes to running your business shaking up the status quo can be a bit daunting.

When your purse strings are closely tied around every decision you make, you begin to think of every decision as permanent. To think otherwise means you’re risking wasting your time and money in lost opportunity, right?

The truth is – you’ll never have it right forever and nothing in your business is permanent.

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Developing an Ideal Concept for Your Logo

Via the use of a flag, mark, signature or symbol the logo sets an identity to a brand or its product. Even though logos don’t directly sell the company neither does it describe the business, what they do is drive through the quality of the product it symbolizes and not the other way round. Logos are the real identity of a brand; therefore before you embark on logo design, you have to understand what a logo really is and what its function is.

A logo defines a brand or its product in the simplest way. After a logo becomes familiar by the public eye it must be noted that its function also gets familiar by the people, alike how people’s name is used to identify them.

An ideal logo is very simple and understandable in form having practical, appropriate and easy message which showcases the point very distinctively.

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How To Choose The Right Niche For Your Business

Practically every marketing and branding expert will strongly suggest that you pick a niche for your business. Yet, I still find many business owners out there who are being quite generic in their marketing messages. They are willing to work with anybody with many problems, as long as there is a chance of getting a paying client. Although I do understand the fear of losing a potential client, I have to reassure you, you will not. In fact, you are actually losing more of your ideal clients by not declaring your niche. Why? Because people are more likely to think of you every time they meet someone with a problem, if you position yourself as an expert who fixes or heals that particular problem.

If you agree that having a niche is important, but struggle with picking one, read on.

First, let’s talk about what do I mean by niche as everyone has a slightly different understanding of this term. The way I understand it is, your niche is the group of people you help (your ideal clients) with any specific problem they may have and you solve those problems using your personal expertise and unique abilities. The key is to get really focused on the first two parts: whom do you serve and what specific problems do they have.

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What Is a Personal Brand?

Well, it is a relatively new term that brings together Your Career and / or Your Business and Your Image and / or Personal Style, Personality and Behaviour (how you look, act, talk, communicate) and aligning this with how you are perceived by the world.

The self-perception and world-perception must match for your Personal Brand to be Powerful.

And without realising it, I’ve been the Queen of Personal Brand re-invention since I was about 3 years of age!

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