Branding can be a scary topic of discussion for Virtual Assistants. It can conjure up images of a power business suit and a corporate headshot, and getting your face out there in front of people.
I know many VAs who are introverts, who like to remain faceless and work behind the safety of their computer screen. Putting yourself out there can be scary – what if they don’t like me?
But branding your business is more than just talking about your corporate image. It’s about setting up your online stuff so that it’s presenting a consistent visual and message to the people who are connecting with you.
Your company’s logo is synonymous with its identity. It’s your calling card and manifestation. Think about McDonald’s, and the golden arches come to mind. When you think of Nike, you visualize Nike’s swoosh. Part of building your brand recognition is having your logo appear on marketing materials, and presentation, trade show, and sales binders.
What better way for your customers to recognize you, and remember you, than to see your logo displayed on their shelf?
Captivate the market is by providing a free promotional item that is not only visually pleasing, but functional. If you want to take your marketing efforts up a notch, a good promo item to distribute is a custom 3-ring binder.