Digital Brand Strategy

Business owners should have knowledge of how important digital advertising can be. They should also understand how important brand development is to a business. But what is does it mean to have, create or implement a digital brand strategy?


The most obvious answer is that digital brand strategy is advertising that uses digital options to promote your products and services. But that answer is lacking in both depth and insight, it is also inaccurate.

Continue reading

Branding Your Virtual Assistant Business

Branding can be a scary topic of discussion for Virtual Assistants. It can conjure up images of a power business suit and a corporate headshot, and getting your face out there in front of people.

I know many VAs who are introverts, who like to remain faceless and work behind the safety of their computer screen. Putting yourself out there can be scary – what if they don’t like me?

But branding your business is more than just talking about your corporate image. It’s about setting up your online stuff so that it’s presenting a consistent visual and message to the people who are connecting with you.

Continue reading

Showcasing Your Brand On Videos

When you create a video for your web site, the best thing to do would be to hire a professional to do it for you. You simply cannot achieve the same results doing it yourself and I do not recommend you even try.

If you want to generate weekly videos for your newsletters and blogs, like I am doing right now and you can afford a professional to shoot a series of videos for you on a regular basis, fantastic. However, the quality of your home made video may be acceptable enough for weekly blogs and newsletters if you keep in mind a few things: lighting, sound and resolution of your video. Don’t forget about the colors you dress up in as well as the background you chose for your videos.

First lets talk about colors and background because they are the visual representation of your brand. Make sure your background is not too busy or distracting to your viewers. It may also be helpful to put something that represents your brand or the work you do, such as your poster, banner, the cover of the book you wrote or create a virtual background with your logo on the top right corner.

Continue reading

Should Small Businesses Consider Experiential Marketing?

While there’s no doubt that the viral videos we’ve seen on YouTube are amazing, they do create the impression that experiential marketing is something that requires a big budget,and that they’re out of reach of small and medium sized businesses. This simply isn’t the case.

To understand how experiential marketing can be applied to small and medium sizes businesses its’s best to understand what the term actually means. The predominant concept of all experiential marketing is the establishment of relationships between customers and businesses without focusing on sales transactions.

To break it down it even further it’s helpful to have a look at the definition that provides “Experiential marketing is the art of creating an experience where the result is an emotional connection to a person, brand, product or idea”.

Continue reading

The Entrepreneurial Habit of Self-Marketing

As an entrepreneur you should always be talking about yourself. Always Be Selling. Remember, you are selling yourself as well as your brand. Because you should be selling all the time, there are three things you should develop and perfect regarding self-marketing and they are; framing, case study and the eBook. When you meet someone for the first time, this question will always come up, “What do you do for a living?” or some variation of this question. This is the moment when you go straight to your pitch. It does not matter if they are potential customers or not, because they may know your potential customer. Always Be Selling or Always Be Marketing.

Your pitch is your unique selling point so you have to frame it right. Framing, in this context is answering the question, “What do you do for a living?” Start by describing your ideal client in generality, then describe a scenario that your ideal client would be in and how you would help. You start by saying something like this, “Say you were, fill in the blank (ideal client description) and you had fill in the blank (scenario) well I could do this to help… ” Also you should be prepared to respond to the obvious follow up statement that any sane person would ask after hearing your pitch.

Now with your case study, it’s kind of like name-dropping except that the name might not be recognizable. Nowadays however, if someone doesn’t know or recognize the name but you manage to make a good impression, then they will Google it. Your case study should be specific and detailed but leave out confidential information and also be sure to ask for permission first before talking about a former or current client. Best practise is to have them sign a waiver. The case study is not just about relaying information but making a case for why anyone would pay you for your offering. You should describe the challenge in the case study and relate it to them subtly; paint a picture by getting them a view of what the world would be like if this was their challenge and it went away. Be sure to empathize with how your former or current client got to the point where they needed your help. Let them know many people have been in that situation as you tell about your case study. At the end of your case study, you should do a call to action.

Continue reading

How to Register Your Logo As a Trademark

Registering your logo, as with any intellectual property, can be a complex process if you are unfamiliar with trademark law and the registration process. It is advisable that you visit a trademark professional before you file your registration application. However, if you wish to understand the steps involved, we have provided a concise version of the registration process.

Step One: Design an eligible logo

For your logo to be eligible for registration, it must be unique, recognisable, and associative with the nature of your products and services. It is worth your while to invest time and money into your logo design. Brainstorm a number of logo names and concepts that are descriptive of your business nature and character. You might also choose to conduct market research to identify popular marketing trends in your marketplace.

Continue reading

3 Ways To Keep Prospects Engaged With Your Brand

When it comes to selling your packages and programs it pays to play the long game. Sure there will be those few brave souls that contact you upon seeing your website, but for the most part you will need to build trust over time with prospects before they’ll take the leap and hire you.

One of the tricky things about building trust over time is that you need to get prospects to stick around!

And getting prospects to stick around is all about engaging them with your brand. So here are 3 ways to help you create a more immersive experience with your brand that engages prospects.

Continue reading

Build Your Brand – Use Your Logo on Custom Binders

Your company’s logo is synonymous with its identity. It’s your calling card and manifestation. Think about McDonald’s, and the golden arches come to mind. When you think of Nike, you visualize Nike’s swoosh. Part of building your brand recognition is having your logo appear on marketing materials, and presentation, trade show, and sales binders.

What better way for your customers to recognize you, and remember you, than to see your logo displayed on their shelf?

Captivate the market is by providing a free promotional item that is not only visually pleasing, but functional. If you want to take your marketing efforts up a notch, a good promo item to distribute is a custom 3-ring binder.

Continue reading

How Team Building Can Contribute To Business Growth And Profitability

Essential to any business, large or small, is an effective and dynamic team. Without a productive team working towards the same end goal, business growth and profitability will be thwarted. It is important, therefore, for any business owner to understand the elements of team building to ensure the creation of a solid team which contributes to the successful growth of your business.

In 1965, psychologist, Bruce Tuckman, coined the term, ‘forming, storming, norming, performing’ to describe his theory of the 4 stages of team development. While other models of team building exist, Tuckman’s is a well known and useful tool to understanding team dynamics in simple terms.

  • Forming – is the initial introduction of individuals. You, as leader, will play a dominant role in answering questions about the team’s purpose and goal(s) and provide clear expectations.
  • Storming – individuals test each other’s position within the group. Challenges may be made to your authority and/or the team’s purpose. Decisions aren’t made easily and they are still reliant on you as leader.
  • Norming – individuals begin to assume their roles within the team and to agree on the team’s goal. They engage more with each other and may even socialise. You become more of a facilitator like a business coach than leader at this stage.
  • Performing – the team has now formed, and have gained greater autonomy. They are now in agreement as to the steps they will take to achieve the team goal and why achieving it is essential to your overall business strategy. You will now be in a position to oversee rather than guide and participate.

Continue reading