Your marketing message is what you say about what you do in your business. It is essential not only because it gives people information about who you are and what you do, but also because this is what makes you unique and memorable. This is the first part of your brand development.
Many entrepreneurs, especially coaches, struggle quite a bit with their messages. When asked what do they do, they start with their title, such as business coach, or marketing coach, or relationship coach or fill in the blank coach. Although titles are clear and easy for people to digest, they are not very compelling and they tend to put you in the box with all the other marketing coaches you have to compete with.
Another question I hear a lot is, what should a good compelling marketing message be about? Is it about you as a business owner or is it about people you serve? The answer is both. If you make it too much about you, you will lose people because they won’t feel like you care enough about them or their needs. On the other hand, if you make it too much about them and forget to include you, then you will lose yourself and your potential clients won’t see you as an expert who can help them.