Almost gone are the days of an employee, in any industry, wearing any old thing they like when working. Regardless of the industry you will notice that now there is much more of a trend towards branded workwear than there was in the past. With business owners focusing more on the overall display of their business to the world rather than concentrating purely on what they offer to their customers. With this change comes a greater appreciation by customers for professionals in any area to be well groomed.
As more and more companies improve their business branding and awareness they are taking advantage of advertising tools. One of the ways that this is being achieved is with the use of branded work wear and uniforms for staff. The embroidering of business shirts, jackets, overalls, caps and the like to brings together the overall business package.
If you put together two groups of construction workers, as an example, one group is wearing tidy clothing, matching or not matching coloured shirts but without any branding included. The other group is also wearing tidy clothing, not necessarily matching coloured shirts but all of the staff members have the company logo on their shirts. Which of the two groups do you think comes across as the more professional without having seen any of the work either group has completed? Most people would answer that the second group appears the more professional.