Some interesting aspects about the impact of advertising!

Advertising influences every walk of life. Advertising offers different tactics and pigeonholes for different brands to interact with its target groups. Different brands cater to the need or requirement of different target groups so, it depends upon the feature(s) of a brand whether the advertising campaign has to target a 4 years old child or a 70 years old adult.

In terms of youth advertising, there is no dearth of resource or manpower to launch various youth oriented ad campaigns about different brands. The Youngistan concept of Pepsi commercials creates such a loud buzz amongst the youngsters in particular. The brand generates a youthful message to its audience through its commercials. The endorsement of Ranbir Kapoor (one of the actors in bollywood) again recreates the magic of the youthful approach the brand creates amongst the audiences. Another commercial which is worth mentioning is the ad for Airtel broadband. The ad loudly conveys the message we cant wait which is found exciting and inspiring in nature by most of todays youth. The reason is simple; todays youths are not only impatient about certain things in their day to day lives. They are also thrilled about any exuberant and striking innovations which they come across every single day.

For years, advertising has been continuously influencing the buying habit of fair sex in the nation. From the Surf commercial of the 80s to the Nakshatra ads at present, commercials have always been appealing every single woman in India. Whether it is about deciding a jewellery collection or purchasing a new household item, Indian commercials have truly appealed to women buyers for all these years. It is not surprising to find out that most of the brands endorse women celebrities or brand models to represent their brands. Whats more! Most women brands herald the launch of men brands in the market place. For example, Fair and Handsome, the whitening cream for men sought its inspiration from Fair and lovely and they launched the product with the concept Mardon ka fairness cream which honestly admits guys do wish to posses fairer complexion.

Continue reading