Have you ever done one of those puzzles where you are given a symbol (logo) and you have to associate it with the correct business? Some are easy- McDonald’s, Pepsi. AOL, Facebook -while some are more obscure. Either way, isn’t it interesting how strong the association to an image can be?
Your logo is the symbol of who you are-as a business, professional, or organization. It’s the first thing people notice when they look at your website, business card, Facebook page, etc. It’s what you want them to remember. So shouldn’t it be a true representation of who you are and what you do? A poorly designed logo can cause problems in online and print publications, not to mention that it’s a bad representation of you or your business.
If you have a logo, how long ago was it created or updated? Today’s logos are way different from those created 10, or even 5, years ago. The digital age is coming on stronger than ever and it’s pulling a sleek, new design trend with it.
Updating your logo does not always mean creating an entirely new image. In most cases, it simply means creating a new evolution of the existing one. In fact, Yahoo! just updated their logo. It’s not a drastic change… just an update.
Does your logo need to be updated? Here are a few things to consider…
1. Your logo doesn’t adapt well to current media.
With today’s dominance of digital media, you must have a digital version of your logo. If your logo was designed before the need for a digital version was prominent, it’s time to update. A current digital logo will only enhance your online presence-video, website, blog, etc.
2. Your logo doesn’t represent your current business.
Have you added features or products to your business? Did you start out as a portrait photographer but now you photograph mostly weddings? It’s time to update your image by updating your logo. Make sure it is a true representation of who you are and what you do.
3. Your logo was a DIY project.
Like most of us starting a new business, your budget was probably pretty tight in the beginning. So you decided to save some dough and create your own logo… and it looks pretty good. But let’s make it FABULOUS! Hire a professional to use your design as a spring board for something new and fresh!
4. Your logo isn’t as appealing as your competition’s.
So we all do it-compare ourselves to others. Are you feeling like you don’t measure up? Nonsense. You are awesome! Now, show the world with a new, stunning image of your business! Take your logo above and beyond! =)
5. Your logo is too complex.
Less is more. Simple and clean. Not too many colors. Eye-catching. This is the trend in logo design.