Branding yourself is a concept that represents everything about your business or company. It sets your business and products apart from the competition. Only the businesses who communicate the real value of their product in today’s world of high expectations will accomplish everything they want. So, what makes you and your product different?
The main goal of branding yourself is to own a product category. By branding yourself, you are identifying and defining everything from packaging to public relations. Your brand should epitomize the personality of your company.
Since it will have a huge impact on your bottom line, it is very important that you create a solid brand for yourself and your company. When your targeted customer becomes loyal to your brand, price will become less of an issue for your company.
For a consultant, solo professional, or other type of entrepreneur, YOU are the brand. Marketing your business is about marketing YOU as the best choice for your customers’ needs.
Starting today, make sure that you are positioning yourself as the brandthe expert. Begin to make a list. What makes you different from your competition? What traits make you stand out? What do people remember most about you?
By branding YOU, you build the power of influence. Your prospects begin to perceive you as the best resource in your field. Create a tagline for you that describes your benefits – are you a straight shooter…compassionate…a big thinker…a problem solver? What things about you make you absolutely different and valuable from someone else in your industry?
According to “Fortune Magazine,” the third most admired company in world is Berkshire Hathaway. When we think of Berkshire Hathaway we think of its head one of the wealthiest man in the world Warren Buffett. What business principles we learn from Warren Buffett? What is his magic?
Warren is one of the best investors in the world. His approach is simple. He does not buy stocks as much as he buys businesses. He focuses on a companys value, its stock price and its risks. He looks for companies with strong brands, simple business models, a good return on equity with a lot of debt.
The first step to implementing an effective branding strategy involves gathering feedback from a wide cross section of people from within your organization and even those outside your company. Until you know what people already think of your company and its image, its very difficult to position your organization for advancement.
Creating a brand means proactively creating a mental distinction for the public. In short, what comes to peoples minds when they see or hear the name of your company? A brand isnt a mission statement, or a logo, or a marketing campaign, or a slogan, or a press release. However, Kings Cross Media, a top web design london company uses all of these things and combine them to create an overall perception that is part of your brand image. In essence, a brand is the sum of all associations, feelings, attitudes and perceptions that people have relative to both the tangible and intangible characteristics of a company, product or service.
But how do you start developing this brand? You start by conducting small focus group meetings to gather opinions. The goal of these meetings is to start identifying your organizations strengths, weaknesses, opportunities and threads. You also want to determine where your company stands in relation to your competition and you want to get to the heart of what peoples thoughts, attitudes, beliefs and opinions are toward your company.
The online community is both a boon and a hex to entrepreneurs: first, it supplies nearly bottomless avenues for pushing your voice out there and for getting your name out there. On the downside, you’re Going against millions of other web-based businesses – and your message can get lost in the dredge.
That means that other ” marketing gurus ” hoping to make a fast buck often restructure their message into absurd merchandising lingo, merely to get their name out there and to accumulate traffic. Have you ever received and email that made no sense ? That’s why. But don’t be put off – you can differentiate yourself from the crowd if you do two approaches: keep on the point and keep that message literate.
Whatever pr tools you utilize – article marketing, social media – you can easily make yours a trusted name if you focus on the recipient. If your communication is well-written and compelling, your target audience will warm to you because they will conclude they are dealing with a human being, not an automated message system.