Showcasing Your Brand On Videos

When you create a video for your web site, the best thing to do would be to hire a professional to do it for you. You simply cannot achieve the same results doing it yourself and I do not recommend you even try.

If you want to generate weekly videos for your newsletters and blogs, like I am doing right now and you can afford a professional to shoot a series of videos for you on a regular basis, fantastic. However, the quality of your home made video may be acceptable enough for weekly blogs and newsletters if you keep in mind a few things: lighting, sound and resolution of your video. Don’t forget about the colors you dress up in as well as the background you chose for your videos.

First lets talk about colors and background because they are the visual representation of your brand. Make sure your background is not too busy or distracting to your viewers. It may also be helpful to put something that represents your brand or the work you do, such as your poster, banner, the cover of the book you wrote or create a virtual background with your logo on the top right corner.

Now let’s talk about the quality of your video. Believe it or not, it is also part of your brand. Some experts may tell you that a flip cam or your iPhone is good enough, but I would have to disagree. I use a high definition camcorder to record all my weekly home videos. And when I edit them, they are the highest possible quality, because the quality of your video gets lost each time you compress it. And then when you upload it to YouTube or Facebook, it gets compressed even more. So make sure you start with the highest possible quality.

As far as the lighting, I discovered that natural lighting works best. You have to find the time of the day when your room or office gets the best natural lighting and shoot your videos during those times. For me this happens to be in the mornings between 8 and 9 am.

Finally, the sound quality of your video is extremely important as well. Before I invested in a good quality microphone, I tried to use the build in mic inside my camera only to be disappointed with the quality of the sound. I got a lot of static, background noises and my voice wasn’t clear enough. Samy’s camera and B&H Photo Video online store have good selection of microphones you can chose from. Make sure you carefully read the reviews before you buy them, or better yet, go to the store and test it prior to your purchase.

Those are my recommendations. Also, it is important to keep in mind that the only reason why I’m taking the risk of doing it myself is because video and film as well as digital post production editing is part of my background. And even then, it took me years of trial and error to produce a video at home with a decent quality. I still wouldn’t do it myself for my main home video. All I’m trying to say is, if you don’t know what you’re doing, don’t try this at home.

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