Have you ever done one of those puzzles where you are given a symbol (logo) and you have to associate it with the correct business? Some are easy- McDonald’s, Pepsi. AOL, Facebook -while some are more obscure. Either way, isn’t it interesting how strong the association to an image can be?
Your logo is the symbol of who you are-as a business, professional, or organization. It’s the first thing people notice when they look at your website, business card, Facebook page, etc. It’s what you want them to remember. So shouldn’t it be a true representation of who you are and what you do? A poorly designed logo can cause problems in online and print publications, not to mention that it’s a bad representation of you or your business.
If you have a logo, how long ago was it created or updated? Today’s logos are way different from those created 10, or even 5, years ago. The digital age is coming on stronger than ever and it’s pulling a sleek, new design trend with it.