Via the use of a flag, mark, signature or symbol the logo sets an identity to a brand or its product. Even though logos don’t directly sell the company neither does it describe the business, what they do is drive through the quality of the product it symbolizes and not the other way round. Logos are the real identity of a brand; therefore before you embark on logo design, you have to understand what a logo really is and what its function is.
A logo defines a brand or its product in the simplest way. After a logo becomes familiar by the public eye it must be noted that its function also gets familiar by the people, alike how people’s name is used to identify them.
An ideal logo is very simple and understandable in form having practical, appropriate and easy message which showcases the point very distinctively.