As a small business, you are in a unique position to create valuable customer experiences, build loyalty and bring in new clients. If you offer niche services and have a clearly defined target market, you have an edge to separate yourself from your competition. You probably have very high customer service standards and you aren’t held back by corporate rules or processes, so you have an advantage over the bigger players. Bring all of these things together and you have a great value proposition. You are already on your way to pinpointing and growing a strong brand for your small business!
Here are some things you can do to build a strong brand.
Have a Clearly Defined Target Audience