Many companies still do not understand the keys to the new communication process brought about by social networks. It is important for companies to change their concept of communication and bet on sharing experiences and relevant content.
There is no doubt about the important role of communication, and how it remains essential for companies. In fact, maybe it could be considered as one of the pillars of the brand strategy. Of course, we mean the communication itself as to the action used by companies and brands to inform, or to make something known to others, to their own audience, target audience, etc. through various means and channels. However, are companies really communicating in the most effective way?
Traditional communication no longer works