So you’re looking to create a tagline for your business and figure it can’t be that hard, right? I mean, look at Nike. They came up with “Just Do It” and it’s now one of the world’s most popular and recognized taglines ever. Unfortunately, “just doing it” isn’t as easy as it may seem.
When thinking of a tagline for your company, you have to remember that the first 10-15 things you think of must be thrown in the garbage. Most people will come up with something right away and think “That’s it!” because it rhymes, is cute or seems oh so perfect. Chances are you’ve seen it used elsewhere and don’t remember or it just isn’t that good.
Below are some simple tips to help you formulate a tagline for your business. Continue reading