Being a Highly Recognized Brand With the Perfect Logo

A logo for any business is a must requirement. A logo acts as a symbol that allows people to recognize it everywhere. If a logo is designed perfectly, then there is no reason it will go unnoticed.

It reflects the complete image of an organization; it also shows the products and services of a firm. The main objective is to set a trademark that portrays the business carried out by a firm without specifically mentioning its name. The logo is represented on almost everything, such as on the company’s products, papers, corporate stationary, services etc. In this way, the popularity of the business and its products are increased among the people and its counterparts.

People might forget the name of a company but they will never forget a catchy logo design of it. So creating an attractive logo that targets the right audience is very important.

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If You Don’t Brand Your Business, Someone Will Do It For You

During a small business entrepreneurship course at a community college, the instructor had class members work together. She handed out sheets with well-known logos. There were no descriptions, just the artwork. Students were told to form teams, choose several logos and then state who the company was and what their brand represented.

One team chose Harley Davidson, Nike, and one other company. Most of us are familiar with Harley Davidson, the company known for its motorcycles. These aren’t just any motorcycle. When you think of a Harley, you know it’s a bad boy muscle motorcycle and it’s pricey. Those who ride them have their own unique look as well. Harley Davidson expanded their brand into a highly successful clothing line. Their clientele–primarily white collar businessmen including doctors and lawyers– like to cut loose on the weekends.

Nike is so well known they no longer have to use the words Nike on the brand label. If you see the swoosh, whether on clothing, or shoes, you know you are looking at quality Nike sportswear.

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