Big Brands and Marketing Localization: Real-World Takeaways

It’s the simple, universal truth: Sometimes even with the best of intentions, things don’t go exactly as planned. A brand’s efforts in marketing localization are no exception.

This is the case whether we’re talking about a sprawling organization with offices in 15 countries or a company that’s just starting to go global for the first time.

The good news is that we can learn a lot from examples of marketing localization initiatives that didn’t strike a chord with locals-helping you make the right impression with your own localized campaigns.

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