Well, it is a relatively new term that brings together Your Career and / or Your Business and Your Image and / or Personal Style, Personality and Behaviour (how you look, act, talk, communicate) and aligning this with how you are perceived by the world.
The self-perception and world-perception must match for your Personal Brand to be Powerful.
And without realising it, I’ve been the Queen of Personal Brand re-invention since I was about 3 years of age!
I get asked this question a lot. Where do you begin with a Personal Style Management and Brand Strategy? At the beginning of course, with a plan. Any good idea that is formed anywhere is written down and then worked on to create magic out of it, then action is taken to make the idea come to life, right?
It’s no different with your Personal Brand either. And yes, your Personal Style does have a lot to do with it.
In my last post I talked a little bit about what a Personal Brand is and its important for you to know that you need to be in control of your brand, otherwise others’ will take care of it for you. What do I mean by that? Your brand is what others are saying when you are not in the room. So, be mindful of the impressions you leave behind.