What Is a Personal Brand?

Well, it is a relatively new term that brings together Your Career and / or Your Business and Your Image and / or Personal Style, Personality and Behaviour (how you look, act, talk, communicate) and aligning this with how you are perceived by the world.

The self-perception and world-perception must match for your Personal Brand to be Powerful.

And without realising it, I’ve been the Queen of Personal Brand re-invention since I was about 3 years of age!

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