Consumers are continually changing the way they view, interact with and discard packaging. Whether you’re a manufacturer or a product marketer, you know how important it is to reflect the changing needs of the consumer in your products.
From convenience to traceability, here are five of the most important consumer packaging trends you need to know about to maximize the potential of packaging your products in today’s market.
Consumers are becoming increasingly more aware of global environmental issues and are changing their buying habits accordingly. These days, it’s ‘cool to care’, and consumers are actively seeking out semiotic signs on packaging that manufacturers have a green conscience (but are wary of green washing). Understanding how commitment to sustainability can be communicated in an engaging way on the packaging is key to attracting, relating to, and keeping consumers.