In business, first impressions are everything. Whether you’re at a trade show or networking event, your business card is often the first piece of collateral you share with prospective customers. A business card can be included in a presentation folder or business correspondence. It can also serve as camera-ready art in local business publications. Even in the digital age, they serve a unique and often valuable purpose.
So it’s crucially important that your business card clearly identifies you and your business, looks visually appealing and stands out from the competition. Here are suggestions for making all this happen on a 3.5 x 2 inch-sized piece of high gloss card stock.
Use type that’s clutter-free. Considering the limited available space, design experts advise not having more than two font types. Though it’s tempting to use flowery or elaborate fonts in an effort to differentiate yourself from everyone else, resist the impulse. Fussy type is often difficult to read and gives an impression of clutter. (There are still many readable, professional-looking fonts to choose from.) One more thing: font sizes must be large enough to be easily seen by people with varying degrees of eyesight.