How to Ensure Your Branding Is Matchy

Picture this: You’ve just invested in a gorgeous website and finally have a brand you’re proud of, and now it’s time to make the rest of your branding such as your business cards and social media profiles all matchy matchy. You ask your designer for the colors they used, but the ones they’re sending you still don’t seem quite right. And matching colors on a computer screen never seems to work.

In this article we’re going to put the power in your hands to get the exact shades you need from your website.

You see, most designs don’t use one tone or shade of a color. If you look closely you’ll see that there are gradients and thousands of colors make up each piece of your design, even the small ones. This makes your design look less flat and two dimensional, but getting the exact right shade to use somewhere else can be a bit tricky.

Continue reading