Registering your logo, as with any intellectual property, can be a complex process if you are unfamiliar with trademark law and the registration process. It is advisable that you visit a trademark professional before you file your registration application. However, if you wish to understand the steps involved, we have provided a concise version of the registration process.
Step One: Design an eligible logo
For your logo to be eligible for registration, it must be unique, recognisable, and associative with the nature of your products and services. It is worth your while to invest time and money into your logo design. Brainstorm a number of logo names and concepts that are descriptive of your business nature and character. You might also choose to conduct market research to identify popular marketing trends in your marketplace.