Tips for Choosing An Effective Promotional Product

These days there are many means of promoting a business, product or event. One can take out an ad in the papers, run a spot on TV or radio, or post teasers on the many social networking sites on the Internet. There is another, popular promotion method, and that is by handing out promotional products like caps, office supplies, clothing or small gadgets to existing or potential customers.

Giving branded freebies is a good way of making a name known, but it will most benefit your business or cause if careful thought is given to the type of promotional items you hand out. Before investing your marketing budget in a large number of Aussie-made stubby holders, consider a few things.

Who is your target audience? Just about anyone will accept a product when it’s given for free, but whether they keep and use that item is another matter. Some objects like t-shirts and mugs appeal to a wide demographic, but If you’re trying to reach, say, women with children, then printed tote bags will probably go over better than beer holders.

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