We know that good relationships and providing unique products and services are essential elements in having a successful business. Further, it makes sense that showing appreciation of your relationships in all of your branding efforts can accelerate growth to your business.
Here are the activities we consider as essential in marketing ourselves and highly recommend these activities to you: 1) Define your business niche, uniqueness and value, 2) Consistently exceed expectations and include this fact in your marketing materials and testimonials, and, 3) Show appreciation in your marketing and branding efforts to both your personal and business relationships.
Using “Appreciation Marketing” is a personal marketing approach that you tailor to every business and individual. This can be done in many ways so long as you consistently and sincerely show appreciation for something specific someone has done for you or your business. We generally like to keep it direct and simple using “thank you for the referral”, “thank you for your support”, and so on. The results of this direct way of showing appreciation has dramatically improved our business. These results confirm that people do business with people they know, need, trust and like.