While there’s no doubt that the viral videos we’ve seen on YouTube are amazing, they do create the impression that experiential marketing is something that requires a big budget,and that they’re out of reach of small and medium sized businesses. This simply isn’t the case.
To understand how experiential marketing can be applied to small and medium sizes businesses its’s best to understand what the term actually means. The predominant concept of all experiential marketing is the establishment of relationships between customers and businesses without focusing on sales transactions.
To break it down it even further it’s helpful to have a look at the definition that marketingpedia.com provides “Experiential marketing is the art of creating an experience where the result is an emotional connection to a person, brand, product or idea”.