Should Small Businesses Consider Experiential Marketing?

While there’s no doubt that the viral videos we’ve seen on YouTube are amazing, they do create the impression that experiential marketing is something that requires a big budget,and that they’re out of reach of small and medium sized businesses. This simply isn’t the case.

To understand how experiential marketing can be applied to small and medium sizes businesses its’s best to understand what the term actually means. The predominant concept of all experiential marketing is the establishment of relationships between customers and businesses without focusing on sales transactions.

To break it down it even further it’s helpful to have a look at the definition that marketingpedia.com provides “Experiential marketing is the art of creating an experience where the result is an emotional connection to a person, brand, product or idea”.

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How to Get Noticed In A Competitive Marketplace

A unique selling proposition or USP is critical to your success in business. Without it you and your business will always be fighting an uphill battle. But with so much competition and so little time to get creative how can you get your foot in the game and stand out from the competition? This article outlines the basic steps to follow when creating your unique selling proposition.

Developing a unique selling proposition is critical to your success in business. While good branding builds consumer confidence, only a clear and concise offer that stands out in the marketplace can put you and your business into profit. The bottom line really is the bottom line and unless you can connect with consumers in a way that speaks directly to them you may as well pack up now and head home. So are you ready to learn how to create a unique offer that stands out from the crowd?

Here’s how to start crafting your unique selling proposition: Continue reading