Free gifts and promotions are reliable marketing tactics that attract attention from potential clients. A useful branded item can breed familiarity with your clients and keep your business top of mind. However, hasty or inappropriate product promotions can result in a waste of money and boxes of unused items in your office storage area. Here’s how to make sure your promo item is worth the investment.
Think about where your giveaway will take place.
The item you offer must make sense to your audience so it isn’t immediately trashed. Ice cream at a ski event or candy at a health fair might seem out of place. However, bottled water or sunscreen at a 5K run or cycling event are appropriate and useful, which will reinforce to your potential clients that your business understands their needs.