Branding can be a scary topic of discussion for Virtual Assistants. It can conjure up images of a power business suit and a corporate headshot, and getting your face out there in front of people.
I know many VAs who are introverts, who like to remain faceless and work behind the safety of their computer screen. Putting yourself out there can be scary – what if they don’t like me?
But branding your business is more than just talking about your corporate image. It’s about setting up your online stuff so that it’s presenting a consistent visual and message to the people who are connecting with you.