When you’re a solo service provider, it’s often difficult to figure out how to “sell yourself” to potential clients.
For some, self-image is a huge issue. For others, figuring out how to effectively articulate their value is the biggest challenge. Still others have no strategy in place to generate qualified leads who might become clients.
The most serious obstacle, however, is something far worse. When you’re in the business of working one-on-one with clients, you pretty much live and die by your ability to sell yourself.