I contacted a mailing list broker to get a list of leads for my upstart company. I wanted to get the word out fast and to everyone I could within the advertising budget I had to get started. We needed to be frugal. We were only able to raise about 85 percent of the startup money we needed. Every area of getting started had to have a few corners trimmed back. Marketing was no exception. We had planned for a TV spot on our local channels. The costs were very high compared to other things we needed. Marketing on TV costs rivaled the lease and remodeling of the storefront where we opened up.
The mailing list broker provided a quality list of targeted consumers who have shown interest in the past for the products we are offering in our new store.