I know many of us out there have gone back and forth on building an ideal client profile. This is crucial to the success of your business. When I first started my business, I did not have a profile of my ideal client and therefore had no clue as to how to market. Once I sat down and really thought about it and pictured my ideal client, I knew exactly what I needed to do to them. So here is how to develop your ideal client profile.
The three essential components to the profile are:
• Who: This is the demographic profile of them. These are descriptive characteristics such as age, sex, location, income bracket, occupation, etc.
• What: These are the services and products they are in need of. This is what you can offer them.
• How: This is how they will find you. Here are some questions you should ask yourself: Where do they hang out online? What time are they typically online? What type of mobile phone or browser do they use? What time of day and what days are they are online? This tells you when the best time would be to post or email them.
Think about this and create a profile with as many details as possible. The more detailed your profile is, the better you will be at attracting those ideal clients, because you will know who they are, what they want and how you can reach them.
You can use this information to optimize your content on your website, your social networking profiles and all marketing materials. You should also include this profile in your business and marketing plan. This helps to shape your marketing plan and strategize accordingly. This will provide you with the content as well as the language that should be used, by discovering the pain points they have. Pain points are essentially what they need help with. For example, I assist coaches and speakers with their marketing as well as any tasks that are not directly related to their coaching and speaking engagements. These day to day tasks are pain points that help their business to run but it is certainly not what they enjoy doing. So think about the pain points of your ideal client and how you can help solve them. These are the benefits that your ideal client will have when they partner with you. These benefits are solutions to their pain points.
Ideal clients will understand your value, will seek out your services and will pay you what your worth. They will also recommend you to others. The first place to look is your current clients. Usually some of your current clients are your ideal clients. They can be a springboard to propel forward in honing in on them and how to reach them. A great idea is to survey your current clients to learn more about how you can help them and use this to speak to those potential clients. Not all clients have to fit this profile completely. They can have just some of those characteristics. Look at your non ideal clients and weed them out.
There are several ways to attract them, such as hosting in person events or attending networking events. They can also find you through your website, with your ezine signup that offers a free download, as well as social media.
Remember: The Law of Attraction: When you think positive thoughts and focus on what you want for your business and you envision it, you will attract just that.